Why choose a single creative design agency to guide alignment, strategy, messaging, design and website development for your tech business?

All-in-one convenience or specialist expertise?

It’s the eternal question facing business owners when outsourcing branding and marketing. It doesn’t help there are pros and cons to going with a single creative design agency vs using a panel of experts. 

While there are good reasons to spread your risk and tap into expert knowledge with a multi-vendor approach, managing multiple providers and working with longer lead times can hamper business growth and responsiveness.

On the other hand, the convenience and ease of dealing with a single provider may not matter if you lose trust and confidence in their ability to manage all your branding and marketing requirements.

As an end-to-end creative design agency, you won’t be surprised to learn that we recommend using a single agency for your branding and marketing. However, you might be surprised why we see this as the best option for your tech business.

Do many hands make light work in branding and marketing?

The short answer? No.

You’d think having more people on your project would help things go faster. But, in our experience, the opposite tends to be the case.

Access to subject-matter experts in brand strategy, design, messaging and website development is key to any successful project. However, if they come from different agencies, your project tends to fall prey to competing priorities and timeframes.

The end-to-end branding and marketing process is a delicate dance. One misstep can delay (or derail) the entire process. For example, if your brand strategist can’t start on time or if your messaging expert is delayed, there are flow-on effects for the rest of your project. 

Even with the best project management skills, your tech business may find it hard to stay on time and budget with a multi-vendor approach to your branding and marketing project.

What about the benefit of accessing a variety of ideas?   

Input from different agencies can be invaluable, especially if yours is a complex branding project. It allows you to choose the ideas that best suit your brand and website needs.

But (yes, there’s a but) access to too many ideas can be overwhelming. What if they are all good - how do you choose? What if they contradict each other - again, how do you make the right choice? 

There’s also the small matter of brand and messaging consistency. 

Too often, we’ve seen great ideas fail in their execution because there are too many cooks in the kitchen. It’s almost impossible to be laser-focused on your goal and maintain a consistent approach with so many moving parts.

Simplifying your approach doesn’t mean “settling” for less

Let’s get one thing clear before we look at the benefits of choosing a single creative design agency for your process. Going for this option doesn't mean you’re settling when it comes to your branding and marketing needs.

The digital world has come a long way in a short time. Marketing elements that used to be the domain of specific roles (ad specialist, website developer, branding strategist) now increasingly overlap.

That means more people wear multiple hats in digital marketing. That doesn't mean they are less specialised than others. It means they have a broader understanding of the end-to-end process and how each part fits together to deliver a more effective approach.

What are some of the benefits of choosing a single agency?

There are three overarching benefits of choosing a single creative design agency for your end-to-end branding and marketing project.

• Convenience - you only need to work with one point of contact; you don’t have to manage multiple specialists; you have all your expertise in one place. 

• Consistency - end-to-end support from a single provider ensures consistency across all channels, messaging and branding.

• Communication - working with a single agency makes it easier to communicate changes, reducing the risk of confusion and increasing responsiveness.

We’ve partnered with various tech businesses who have chosen us for these benefits. Interestingly, as they’ve gone through the process, they’ve uncovered more advantages to support their decision.

Five advantages of going with a single creative design agency

Eliminates disconnects between teams

The biggest threats to any successful project are a lack of staff buy-in and poor stakeholder communication. Working with a single creative design agency helps minimise these challenges and eliminate disconnects between teams - both internal and external.

It’s easier for one agency to build relationships with all relevant stakeholders. That not only makes it easier to communicate decisions like brand and messaging, it also boosts staff engagement and makes it easier to secure buy-in.

Over the years, we’ve found it easier to connect with internal teams as an outsider. With no previous baggage or stake in internal politics, it’s easier for us to identify and action potential issues during the branding process than it is for a panel of specialists or an in-house expert.

Delivers specialised management 

If you’re considering outsourcing, you already know that you don’t have the required skills or experience in-house. That doesn’t mean your team lacks professional expertise - it might be a case of not having the bandwidth to manage the project from end-to-end.

Working with one agency gives you access to dedicated and specialised management. Whether you engage an agency for a one-off project or as a fractional CMO on an ongoing basis, this takes the load off your people, allowing them to focus on their core work. 

You also benefit from more flexibility, allowing you to access help as needed. If you work with a single agency, you’ll save time on briefing and onboarding, making it easier to manage your budget, map out project milestones and respond to changing conditions.

Access to experts with experience in all facets of the project

If you’re not familiar with branding or marketing, you’ll want to partner with someone who understands the complexities of design, technical and business language and can translate it for others. In our experience, single creative design agencies are best placed to do that.

It’s impossible for experts from different agencies to be across all facets of a multi-vendor branding project. That often results in a siloed approach, where specialists stay in their lanes and fail to see the full end-to-end picture.

When you choose to work with a single creative design agency, you get access to a team that can see beyond their individual specialisations. United by a creative director, they are free to identify and take advantage of overlapping opportunities to get more from the project. 

Reduces the cost of managing multiple teams

One of the big benefits of choosing to work with a single creative design agency are the inevitable cost and time savings. Depending on the size of your project, these can add up quickly and make a big difference to your bottom line. 

In terms of cost, it’s easier to manage your budget when you work with a single agency. You usually won’t need a dedicated resource to balance the books (and keep multiple vendors on track). You also have greater leverage to negotiate a fixed price, meaning less surprises.  

The time savings are also significant. The more organisations involved in the project, the more meetings you need to have, the more stakeholders you need to manage and the more reporting you require. Need we say more?

Single point of contact and accountability

In our experience, one of the biggest benefits of working with a single agency is having a single point of contact. When things go wrong or if issues arise, there’s nothing worse than not knowing who’s responsible - or having to govern by committee to get anything done.

The simplicity of only having one agency to deal with streamlines the communication process and enhances responsiveness on all sides. The agency can get to work immediately, without having to wait for another party to take action.

It also streamlines responsibility and accountability. With a single agency on board, there’s less confusion and more action. Everyone within the agency is laser focused on your project and knows where they fit within its scope. 

What’s it like working with a single creative design agency?

Read real stories from our satisfied customers on our testimonials page

Partner with an agency that can do it all

Multiverse offers end-to-end branding and marketing support for tech businesses of all shapes and sizes. From ongoing fractional CMO services to one-off campaigns, we work with your business to drive long-term growth and unleash your full potential. 

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