Writing the perfect NLP elevator pitch
How often do you stumble over your words when explaining what you do as an NLP practitioner?
Most potential clients are left with blank faces. You know you’re never hearing from them again.
The key here is to have a 30 second elevator pitch. An easy way of describing what you do, and how you solve your client’s problems.
By having clear, concise and relatable description of what you do, and more importantly what your clients gets from working with you, you'll be able to easily engage potential clients in a conversation.
To help explain this, I’m going to start by telling you a story.
I recently had a woman add me on LinkedIn. I viewed her profile, read her bio, even went to her website. I still had no idea what she did. So out of curiosity, I messaged her to ask. I’ve had around 6 messages back and fourth, probably around 1500 words from her and guess what - I still have no clue what she does.
Am I likely to use her services? Absolutely not. If I don’t know what she does and what the end results will be, why would I use her services?
The key here is to have a 30 second elevator pitch. A basic way of describing what you do, and how you solve your clients problems.
So here’s what you do.
Break it up into three main sections.
- You know when …
- What we do ...
- In fact …
Let’s break these down and demonstrate how it can be used. Just imagine that you are an NLP practitioner. Your ideal target audience are late 30’s professionals, who are career driven, finances are constantly stretched, yet also have social pressures to always put on a brave face.
You know when…
You want to start off using a situation that is relatable to your ideal target audience. What is one of their biggest problems that you can solve? If you can name it, people are going to pay attention. Then put the issue in context, maybe even use an analogy to make it more relatable. This is how that could sound.
You know that feeling when you’re so stressed you literally can’t think. Your boss is hounding you with a deadline. You feel yourself start to spiral. Everything just falls apart.
What we do is…
This is where you talk about what you do. Though rather than focus on how you do it, make sure your focus is on the outcome, what does your client get from it? There is a fine balance here, only talking about vague outcomes will leave potential clients confused, though if you only talk about what you do, they won’t be able to see the outcome and why they should use your services.
What we do is identify your emotional triggers that leads to this downward spiral. Then teach you the NLP techniques you need to enable you to positively change how you react in those situations. You’ll be able to meet that deadline, stress free and with ease.
Give some social proof. Knowing that you have done this for someone else, in their situation, is incredibly powerful. If you can name a specific person, even more so, just make sure you have permission from the person you are naming first.
In fact, we recently worked with Jane from Acme. After teaching her how to manage her stress, her performance at work increases, she felt calmer at work, and had the confidence to approach her boss about the promotion she had been after.
Put it all together
Put this all together and you have clear, concise and relatable description of what you do, and more importantly what your clients gets from working with you.
Remember, the idea of this is not to explain the full depth of what you do, but to start a conversation. You’re giving away enough information to intrigue and to prompt more questions. Once you have written your first draft, practice. Try it out on a few people, see what works, then adapt it.
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