CoffeePot Creative Clothing is an unusual T-shirt label that experienced instantaneous and sudden growth within their market, believed to be due to the unconventional nature of their product. The label focuses on screen printing inspirational and quirky slogans and designs on a simple, ethically-sourced T-shirt. Due to this extremely sudden and unpredicted growth, the client was heavily reliant on stock photography for their lifestyle imagery to ensure no time was wasted in bringing this brand to life. With this in mind, we developed a very set colour scheme treatment for all stock images to follow, to ensure consistency across all design and social media. The client’s main concern was ensuring the brand matched the fun and quirky designs of their products, without looking too “cheap”. We did this with strict colour guidelines in their style guide, and a fun and quirky feature font to be used within their branding.