Kiama I do wedding expo
The Kiama wedding trail is a contemporary fresh approach to traditional wedding expos. Hosted on the south coast, the challenge was to position Kiama as a leading destination for weddings. The expo aimed at highlighting the benefits of hosting a wedding in Kiama, the beautiful scenery and often reduced pricing compared to Sydney.
The expo was based around a "trail", exhibitors were positioned across multiple key wedding locations in Kiama to showcase everything the area had to offer. A brand and marketing strategy to encompass this was vital.
The solution was a play on the "travel" concept. Books to be stamped and competition entry forms were created as replica plane boarding passes and passports. The brand still clearly linked back to the wedding concept.