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FinTech
A distinctive brand and nimble marketing and sales strategies have transitioned Umlaut Solutions from a promising startup to a leader in the Australian FinTech market and are now moving into international markets.
Innovators in banking, financial services & insurance automation systems.
Strategic messaging
Distinct branding
Custom website design & development
Lead cultivation
Consistent sales support
Umlaut, a promising Australian FinTech startup, approached Multiverse in 2018 to market its pivotal document & data automation platforms. Fast forward five years and Umlaut now boasts a global footprint, catering to multiple industries handling critical financial data. The mission: deliver an adaptive messaging framework to support international expansion.
As Umlaut’s profile grew and its team expanded, it became clear that ongoing support was required to maintain brand and messaging consistency without overhauling existing assets with every evolution. The challenge: continue to provide targeted messaging and branding support while balancing the requirements of new markets, countries and sectors.
Testimonial
The Journey
Our long-term partnership with Umlaut is centred around continuous support and brand evolution. Collaboratively fine-tuning their brand, messaging, website, and sales collateral makes it easy to support growth, become more responsive and harness customer insights.
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Messaging
Initially, we honed in on Umlaut's strength — aiding financial advisors in navigating Xplan data streams. Later, this became the launchpad for a range of diversified services, as Umlaut looked to expand into other industries and move into new international markets.
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Branding
While the original Umlaut logo has remained throughout the past five years, we’ve evolved its brand presence as the business has grown. With compelling brand assets for each solution, the consistent look and feel of each leaves no doubt they belong to Umlaut.
Brand refresh
Imagery essence
Vocal nuance
Comprehensive brand guidelines
Signature branding motifs
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Website
Utilising Storyblok CMS allowed us to craft a website tailored to Umlaut’s unique needs, allowing them the autonomy to update content as required. This agile and responsive setup means their sales pitches can easily evolve as they expand into international markets.
A user-friendly platform empowers Umlaut to keep their website current
Distinctive branding unifies the site, allowing for seamless navigation
Clients can explore by solution, industry or integration app
It’s easy for customers to self-select their country for tailored support.
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Lead gen
As Umlaut grew, the business looked to capitalise with targeted activities to build its profile and authority. We developed and deployed a suite of demand generation tactics to elevate Umlaut's brand and stimulate engagement.
Thought leadership content
Precision-targeted PPC campaigns
Enticing lead magnets (e.g. ebooks and industry downloads).
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Support
With a range of diverse sales teams, consistent branding and messaging became key. We crafted and curated a suite of sales and marketing tools to maintain consistency and reinforce Umlaut’s strong brand values across every touchpoint.
Streamlined sales brochures
Presentation frameworks
Strategic proposal templates
Client onboarding kits
Unified stationery
Responsive email formats
Engaging social assets
Impactful trade show stands
Event branding solutions.
Results
In our five-year journey with Umlaut, they've transformed from a promising start-up to an Australian FinTech titan, powered by clear messaging, distinctive branding and an agile website.
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Strategy. Brand. Web.
Find your unique position in the marketplace, making you the only option for your ideal client. Achieve your next revenue goal using brand strategy, brand identity and a sales focused website.
