Umlaut

The Challenge

Umlaut brings together software, services, and cutting-edge technologies, to tailor solutions that empower businesses to leverage critical data insights. They approached us to gain credibility with their marketing materials to ensure they were not overlooked by their ideal clients who are major industry leaders. Having several large pitches approaching, it was imperative that any marketing materials looked modern, professional, and high end.

The Strategy 

With an existing logo in place, the client hired us to give a “lift” to their marketing materials, bringing their visual identity in-line with their high level of skill and customer service. To do this we completed a brand audit and refresh.

The Solution

Using an enhanced colour palette, adding custom and unique gradients and image treatments we were able to give their brand the look and professionalism required without the client needing to change their existing logo or website. This style was gradually rolled out across various mediums including numerous sales brochures, PowerPoint templates, Word templates and email marketing campaigns.