Situation
Umlaut, a promising Australian FinTech startup, approached Multiverse in 2018 to market its pivotal document & data automation platforms. Fast forward five years and Umlaut now boasts a global footprint, catering to multiple industries handling critical financial data. The mission: deliver an adaptive messaging framework to support international expansion.
Challenge
As Umlaut’s profile grew and its team expanded, it became clear that ongoing support was required to maintain brand and messaging consistency without overhauling existing assets with every evolution. The challenge: continue to provide targeted messaging and branding support while balancing the requirements of new markets, countries and sectors.