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Business Automation
Helping FileBound establish themselves as an industry leader and positioning them as the go-to business for businesses who want to transform their operational process and help them on their path to success.
Process Automation for Australian Businesses
Messaging Strategy
Brand Identity
Website Design
Website Development
Ongoing Sales Team Support
FileBound had been operating for 11 years. The brand and website had started feeling tired and no longer conveyed what they did for their clients. Initially, they thought they only needed to update the website, but after speaking with Multiverse they discovered that deeper work on their messaging and brand needed to be undertaken first and then incorporate that into their website.
FileBound worked across multiple industries and provided multiple solutions to each industry. They were also both a distributer of the FileBound software and directly serviced clients. As a rapidly growing industry of while FileBound had many years of experience of delivering results, they needed to be positioned as a leader in their field and wanted to be top of peoples mind when thinking of business automation.
Testimonial
The Journey
Filebound engaged in a series of enriching workshops with us, exploring their business ideals, target demographics, product and service portfolio, and client communication strategies. This deep dive, complemented by extensive market research, laid the groundwork for their revamped communication strategy and brand identity.
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Messaging
The workshops revealed FileBound's commitment to helping their clients run a succesful business through their software solutions and customer support programs, birthing the tagline,
"Driving Success".
This customer-centric approach rendered the brand more powerful, simplifying the envisioning of enriched work lives through FileBound's solutions.
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Branding
We fashioned a distinctive brand for FileBound, integrating elements of workflows, outcomes, and human focus. This included:
New Logo Design
Colour Schemes
Image styles
Tone of voice
Brand guide
Branding patterns
Typography
Icons
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Website
The new website features clear, concise headings, integrating FileBound's unique tone with direct calls-to-action. The user-friendly Storyblok CMS allows the dedicated FileBound team to effortlessly update and maintain the website, aligning perfectly with their needs.
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Support
Post initial engagement, Multiverse maintained a steady partnership with FileBound, developing branded document templates, social templates, presentations, and the design of trade show stands. Working alongside FileBound's marketing team fostered internal cohesion and consistency across all marketing channels.
Results
Through this collaborative journey, FileBound internalised a unifying brand identity, setting them apart as the singular process automation business in Australia focusing on driving success for their clients.
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"If you want a team to work collaboratively with to get you an outcome you want, talk to Matt at Multiverse”.
Lee Bourke - CEO
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Strategy. Brand. Web.
Find your unique position in the marketplace, making you the only option for your ideal client. Achieve your next revenue goal using brand strategy, brand identity and a sales focused website.
