Case Studies

Our Company

MedTech Revolution

LifeVoxel

A fresh messaging approach transformed LifeVoxel’s brand and website from a source of confusion to a conversion-driving asset, ready to attract new clients and investors.

Unleash Your Narrative

Industry

Revolutionary AI medical imaging for healthcare providers and imaging centres

Services

Messaging blueprint
Distinctive brand identity
Responsive website design
Advanced website development
Sustainable marketing evolution

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Situation

Bolstered by fresh investment and dynamic leadership, LifeVoxel wanted to increase its reach in the healthcare sector. Founded by a tech visionary, LifeVoxel struggled to engage with medical imaging providers even though their solution was unlike any other. The mission: reshape the narrative, reimagine the brand, and redesign the digital experience.

Challenge

LifeVoxel’s website confused the audience with technical language, intricate diagrams and multiple product options. LifeVoxel’s focus on the technical features of its solution further prevented its audience from understanding the real-world benefits of its work. The challenge: translate this advanced solution into an approachable, market-focused message.

AWARDS

LifeVoxel triumphs with Best New Vendor Award at the Minnies

LifeVoxel recently earned the Best New Vendor award at the Minnies for their innovative platform.

LifeVoxel CEO & Founder, Kovey Kovalan, on working with Multiverse

The Journey

Helping LifeVoxel share the benefits of its revolutionary MedTech solution

Over our initial four-month journey, we crafted the foundational brand messaging and design elements. However, this was not the end of our professional partnership. We’ve since worked with LifeVoxel to evolve their narrative, amplify system capabilities, and showcase success stories to bolster customer acquisition.

Messaging

Centering People Over Technology

LifeVoxel bridges the gap between healthcare professionals, patients, and pivotal data to improve health outcomes - captured in our catchphrase,

"Connecting Medical Care"

Our messaging focused less on explaining the technology; instead emphasising the benefits of easy, affordable, and swift access to critical medical imaging data for patients and providers.

Branding

Marrying Technical Precision with Medical Care

LifeVoxel is a tech pioneer in medical imaging, with the potential to deliver enhanced healthcare outcomes. Striking a balance, our brand design mirrors this intersection, with the logo fusing a "voxel" (symbolising tech prowess) with interconnecting pathways (representing collaborative care) for a brand that's both groundbreaking and resonant.

Logo
Colors Palette
Imagery Styles
Communication Tone

Comprehensive Brand Guide
Design Motifs
Typography Essentials

Sub-Brands

Anticipating Growth

While the initial project included a suite of LifeVoxel products, our narrative sidestepped individual products to avoid clutter, streamline market positioning and focus on the benefits of the technology. However, in anticipation of future product launches, we created a dedicated sub-brand for each product ready for scaling, within a broader framework.

Website Design

Demystifying Tech

Crafted for medical professionals and imaging centre proprietors, the new LifeVoxel website prioritises the benefits of the technology over the technical intricacies of the solution. This helps potential customers see how LifeVoxel’s MedTech platform will streamline the medical imaging process and contribute to the end goal of delivering better patient outcomes.

A welcoming homepage clarifies LifeVoxel's value proposition
A tech breakdown is more easily digestible for medical professionals

Real-world case studies are used to highlight tangible successes
Clear CTAs help guide visitors to engage and explore

Website Development

Agile & User-friendly

LifeVoxel’s MedTech solution offers zero latency and easy browser-based access. It was essential we delivered a responsive website to match. Opting for StoryBlok CMS ensured back-end efficiency and front-end fidelity. Its headless nature, paired with the lightning-fast, secure capabilities of Netlify, helped create a quick and seamless user experience.

Ongoing support

Evolving with the Market

Beyond the initial project, we’ve proactively supported LifeVoxel to adapt and scale in response to market demand. As they roll out new features, we're right there, refining messages, launching features, and documenting groundbreaking case studies to drive customer acquisition and reinforce the benefits for the healthcare sector.

Results

Positioned for Success

With a clear narrative and a rejuvenated brand, LifeVoxel’s mission and messaging now resonate with elite hospital groups and imaging chains. Their accelerated tech advancements, coupled with our people-focused messaging approach, have paved the way for transformative funding opportunities and sector leadership.

Investor Magnet

Attracting Elite Partnerships

Primed for Scaled Growth

Pre-Multiverse, I was met with confusion. Now, the market echoes back, 'Yes! That's the solution we've been seeking.

Kovey Kovalan, Visionary & CEO of LifeVoxel

MESSAGE. BRAND. DESIGN.

Taming Technical

We transform your intricate tech ideas into vivid, compelling narratives, bolstered by standout branding and design. Elevate your website from a tech enigma to a storytelling powerhouse.

Unleash Your Narrative