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Industrial Automation
Turning intricate technology into clear, consistent messaging helped Medulla share the benefits of its industrial automation solution with a wider manufacturing audience.
Powerful industrial automation for the manufacturing sector, including health, electronics, brewing and machinery
Messaging strategy
Brand identity
Website design
Medulla, a nascent tech startup, had already demonstrated its prowess with a select clientele; but lacked a clear go-to-market strategy and struggled to explain its offerings to investors. The mission: harness our engineering background to decode Medulla’s industrial automation solution to create clear, compelling messaging for investors and manufacturers.
With a diverse target audience within manufacturing, each facing unique challenges, establishing a universal language was paramount. The evolutionary nature of the product also required a flexible approach to accommodate changes throughout the project’s lifespan. The challenge: develop targeted messaging that could evolve alongside the technology.
The Journey
Medulla had struggled to find a marketing agency that could understand their technically complex industrial automation solution. With a strong engineering background, Multiverse was able to comprehend Medulla's complex offerings, developing an effective messaging approach that focused on its benefits for both people and processes.
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Messaging
The tagline, “Helping Manufacturers Thrive,” captures the essence of Medulla while resonating with various manufacturing sectors and investors. The clarity and conciseness of the messaging, infused with the founders’ persona, emphasised the tangible benefits of Medulla’s solution for manufacturers.
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Branding
The hero imagery emerged as the pivotal branding element for Medulla. The logo retained its original essence with a contemporary touch, with the focus shifting to creating a visual narrative. Placing real people in front of illustrated manufacturing graphics brings people and processes together, fostering an immediate connection with Medulla’s clientele.
Logo refinement
Colour refinement
Typography
Tone of voice
Hero imagery
Dashboard design
Illustrations & brand patterns
Brand guide
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Website
Prioritising simplicity and lucidity, the website integrates succinct messaging with captivating visuals for maximum clarity. The clean design guides manufacturers through Medulla’s offerings, using compelling calls to action to encourage them to get in touch or book a demo.
Visually arresting graphics break up text and enhance understanding
Easy to navigate menu simplifies Medulla’s product offerings
Focus on explaining the benefits of the solution for manufacturers
Hero imagery differentiates Medulla from its competitors.
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Results
Medulla’s journey with Multiverse exceeded all expectations. By demystifying complex technology through targeted messaging, Multiverse established a clear and compelling brand presence for Medulla. This has made it easier to attract investment and share the benefits of its industrial automation solution with manufacturers.
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universal comprehensibility ensures Medulla’s voice is consistently resonant and impactful
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unique storytelling visuals set Medulla apart, ensuring enduring brand recall
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the use of clear CTAs helps users to seamlessly navigate the site and take action.
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It’s a pivotal tool driving sales through clear, concise design and messaging
“The website, akin to a point-of-sale platform, is strategically laden with CTAs, ensuring connectivity and demo setups at every turn."
Neil Baker, Founder & CEO
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Strategy. Brand. Web.
Find your unique position in the marketplace, making you the only option for your ideal client. Achieve your next revenue goal using brand strategy, brand identity and a sales focused website.
