Situation
Medulla, a nascent tech startup, had already demonstrated its prowess with a select clientele; but lacked a clear go-to-market strategy and struggled to explain its offerings to investors. The mission: harness our engineering background to decode Medulla’s industrial automation solution to create clear, compelling messaging for investors and manufacturers.
Challenge
With a diverse target audience within manufacturing, each facing unique challenges, establishing a universal language was paramount. The evolutionary nature of the product also required a flexible approach to accommodate changes throughout the project’s lifespan. The challenge: develop targeted messaging that could evolve alongside the technology.