:quality(85):focal(997x485:998x486)/f/241398/2121x2082/26bdf88410/home-hero-2.png)
No-Code form builder
From emotive branding, attention grabbing product pages and clear call to actions. This case study demonstrates how Multiverse transformed OneBlink's brand and website from something that caused confusion, to a powerful marketing asset that drove sales from day one.
No-code form and workflow builder.
Local & state government
Enterprise businesses
Messaging blueprint
Distinctive brand identity
Responsive website design
Advanced website development
Sustainable marketing evolution
OneBlink is a leading provider of low-code application development solutions. They came to us with a clear vision: to establish themselves as a frontrunner in the no-code space and effectively target governments, councils, and corporates. They desired a brand that could seamlessly integrate into their sales website and marketing materials, resonate with their target audience, and possess the potential to evolve alongside their company's growth.
OneBlink faced several challenges in achieving their goals. The no-code development landscape is saturated with established players, making it difficult to stand out. Their target audience of government agencies, councils, and large corporations requires a tailored approach. Additionally, simplifying their message to resonate with non-technical users was a critical challenge.
The Journey
Over our collaborative journey, we've worked closely with OneBlink to elevate their brand and position them as a leader in the no-code development space. From initial brand strategy to ongoing brand evolution, we've been instrumental in shaping OneBlink's brand identity.
:quality(75)/f/241398/2880x1920/48eaebb12e/cover-e-books.jpg)
Messaging
We restructured OneBlink’s brand to target their key markets more effectively. This involved both sub-branding specific solutions and crafting a clear and concise message that non-technical users could grasp, highlighting the value proposition of their low-code development platform.
:quality(75)/f/241398/2412x1608/f656559b0e/ob-style.jpg)
Branding
We created a distinctive visual brand that separated OneBlink from its competitors. and showcases the company as the approachable, one-stop solution for all digital form and workflow needs. This visual identity was implemented across various touchpoints, fostering brand recognition and authenticity.
Logo
Colors Palette
Imagery Styles
Communication Tone
Brand Guide
Dashboard Style
Typography Essentials
Illustrations and Icons
:quality(75)/f/241398/2880x1920/b622bcb1f6/bc.jpg)
:quality(75)/f/241398/1480x916/6182483715/logo.png){kind=logo}
:quality(75):focal(862x875:863x876)/f/241398/2118x2082/a83d3da29e/govform-hero.png)
:quality(75)/f/241398/2815x1850/2e4b032d1f/word-doc.jpg)
:quality(75)/f/241398/2880x1920/1ed6a62021/cover-e-books-2.jpg)
Sub-Brands
To better target specific niches and solve unique problems, we laid the groundwork for sub-brands within the OneBlink ecosystem. These sub-brands will allow us to tailor our offerings to specific audiences and deliver more specialized solutions.
:quality(75)/f/241398/1767x1179/8ea312b4fe/web-1.jpg)
Website Design
The new OneBlink website is designed to demystify the intricacies of low-code development. By focusing on user benefits and showcasing real-world applications, we’ve created a website that is both informative and engaging. This approach helps potential customers understand how OneBlink can empower their organizations and streamline their operations.
Specific targeted solutions
A positive and memorable brand that stands out in the marketplace
A website that is easy to navigate and digest
Real-world case studies are used to highlight tangible successes
Clear CTAs help guide visitors to engage and explore
:quality(75)/f/241398/2880x7656/089d494d70/ob-web-full.jpg)
:quality(75)/f/241398/2560x1920/ef4fb5dee5/image-collection.jpg)
Ongoing support
By collaborating closely with OneBlink's in-house team, we ensured a seamless transition to the new brand. We provided comprehensive brand guidelines, templates, and marketing assets to empower their team and facilitate the successful launch of the brand.
Results
OneBlink's rebranded platform and streamlined messaging have positioned the company for significant growth. With a focus on user experience and efficiency, OneBlink is empowering businesses to automate workflows, reduce costs, and drive innovation.
:quality(100)/f/241398/1772x1773/4f03e2e5ff/mv-icons-15.png){kind=icon}
Saw a significant increase in ebook downloads within the first 24 hours of the website launch.
:quality(100)/f/241398/400x400/4ee5490233/mv-icons-smile.png){kind=icon}
Existing clients reported improved understanding of the product, easier website navigation, and a more positive overall brand experience.
:quality(100)/f/241398/1772x1773/60082502b9/mv-icons-07.png){kind=icon}
The new brand ignited a renewed sense of energy and purpose among staff, fostering a stronger sense of shared identity.
:quality(75):focal(1341x689:1342x690)/f/241398/1350x1360/49a120d2d3/matt-branded-spacing.png)
Strategy. Brand. Web.
Find your unique position in the marketplace, making you the only option for your ideal client. Achieve your next revenue goal using brand strategy, brand identity and a sales focused website.
