AI workplace safety

Perleybrook Labs

Creating a captivating sales brochure demonstrating how Flagman, a state-of-the-art computer vision solution, delivers exceptional value to businesses by prioritising worker safety and operational efficiency

Industry

AI-powered vision workplace safety.

Services

Brand re-fresh
Copywriting
Image styles
Infographics, icon sets
Compelling sales brochure

Situation

Perleybrook Labs' new product, Flagman, is a pioneering AI-powered vision solution that redefines workplace safety. By harnessing advanced computer vision technology, Flagman proactively detects and mitigates potential hazards, creating a safer and more efficient work environment. The company sought our expertise to develop a compelling sales brochure and refine their brand identity.

Challenge

Perleybrook Labs’ unique sales process heavily relies on in-person interactions. To accommodate this, we aimed to create a versatile sales brochure that could be effectively distributed as both a PDF and a printed document. Given their established brand recognition, our approach was to enhance their existing logo and design elements, ensuring a seamless integration with their older marketing materials while introducing a fresh, modern aesthetic.

The Journey

Leveraging Their Existing Brand With A Compelling Sales Brochure

We collaborated with Perleybrook Labs to analyse their business, target audience, and existing communications. This research, combined with market insights, formed the basis for a refreshed brand identity.

Strategy

Evolving a Brand

We created a visual style for the brochure that reflects the vision capabilities of Flagman. This style incorporates elements from the Perleybrook logo, such as shapes and lines, and includes a distinctive visual image capture element that can be used to frame specific workers or equipment. A dotted square is used within the pattern to signify identification, further emphasising the software's ability to monitor and identify hazards.

implementaion

Creating a Compelling Sales Document

We collaborated with Perleybrook Labs to understand the intricacies of their Flagman product, including its key features and benefits. We then translated this technical information into easily understandable content and visuals.

The roll out included:

Colour extension
Image styles

Responsive icon styles
Language and content

Results

Elevating workplace safety with innovative design.

Distinctive and memorable sales pitch

Stand out in a competitive industry

Optimise the sales process for maximum conversions

Strategy. Brand. Web.

Build a brand that generates revenue.

Find your unique position in the marketplace, making you the only option for your ideal client. Achieve your next revenue goal using brand strategy, brand identity and a sales focused website.

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