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Tech disruptor
A fresh messaging approach for a disruptor in the tech space... Fresh, bold, and not afraid to shake things up.
The Journey
Toro Cloud engaged our services to help reach some of the mid-level organisations. As a business, their ethos is to break down barriers to help mid-size organisations make the most of their data, without building out a new development team or needing developers to learn a new language.
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Messaging
As a major disruptor in the space, we needed to create a unique language style that would not just cut through the noise, but also appeal to developers and CEO's alike. We did this with a quirky language style, that had some addition cheek when targeting developers.
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Branding
We created a powerful brand pattern which uses the concept of "bolting on" pieces of code (to appeal to developers), and drag and drop, business insight elements to appeal to CEOs. Built on a simple square grid, everything easily slots into place, with minimal effort, it just bolts together. This teamed with a bold, unusual colour palette and a quirky language style showcases Toro Cloud for the disruptor they are.
Refine existing logo
Color palette
Imagery styles
Communication tone
Comprehensive brand guide
Patterns
Illustration and icon style
Typography essentials
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WEBSITE
Aside from the large changes to the brand we made to their existing brand, we structurally made some large changes to their website ensuring it was easier to navigate, scan for information, and additional call-to-actions were added.
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Results
With a clear narrative, Toro Clous achieved new leads from the first day of the launch
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Strategy. Brand. Web.
Find your unique position in the marketplace, making you the only option for your ideal client. Achieve your next revenue goal using brand strategy, brand identity and a sales focused website.
