Business Automation

UpSol New Zealand

Focusing on its role in human-centred digital transformation helped UpSol find its soul, understand its mission and build a brand identity that truly resonates with its NZ audience.

Industry

Process Automation for NZ Businesses

Services

Messaging strategy
Brand identity
Website design
Website development
Ongoing sales team support

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Situation

After being acquired by a larger business and hastily rebranded, UpSol needed to re-discover its true identity. Specialising in process automation for NZ businesses, UpSol was looking for a unified direction that would resonate with the entire team, empower their sales and marketing efforts and help establish a robust brand identity across NZ.

Challenge

Aside from infusing meaning in the term ’digital transformation’ (a notoriously broad and unwieldy phrase), UpSol needed to demonstrate its connection with New Zealand businesses. This challenge was made harder with a diverse client base requiring different messaging as well as cultural sensitivities in reaching out to Maori and IWI organisations.

Testimonial

UpSol Director, Kristin Harper shares his Multiverse experience

The Journey

Unleashing UpSol's Potential

We scheduled a series of branding workshops to explore UpSol’s business ideals, identify target demographics, review their product and service portfolio and dive into their existing client communication strategies. Combined with extensive market research, these workshops laid the groundwork for a revamped communication strategy and brand identity.

Messaging

Making “digital transformation” meaningful

The workshops confirmed UpSol’s commitment to human-centred digital transformation - helping people achieve more at work with technology. UpSol’s commitment to enhancing the work experience via their software solutions gave rise to the tagline, “Unleashing human potential”.

This human-centric approach made the brand instantly more relatable, quickly demonstrating how UpSol helps NZ businesses, as well as their employees.

Branding

Crafting a genuine and inclusive brand identity

Playing on the theme of transformation, we fashioned a distinctive brand for UpSol. Moving from a rigid square to a flexible circle, the logo and visual assets reinforce the potential of human-centred digital transformation. Photos of people, as well as a bright colour palette, further emphasise the positives of partnering with UpSol.

New logo design
Colour schemes
Image styles
Tone of voice

Brand guide
Branding patterns
Typography
Icons

Website

Streamlining the road to transformation

The new website features clear, concise headings, integrating UpSol’s unique tone with direct calls-to-action to guide clients towards the right solution for their needs. The user-friendly storyblok CMS allows the dedicated UpSol team to effortlessly update and maintain the website, aligning perfectly with their needs.

Tailored messaging and imaging for each audience
Easy to navigate menu highlights UpSol’s offerings
Benefits reinforced by attention-grabbing graphics
Focus on the human benefits of digital transformation.

Support

Ongoing sales team support

Beyond our initial engagement for messaging, branding and the new websites, Multiverse has maintained a steady partnership with UpSol, providing ongoing sales team support. This includes developing branded document templates to foster internal cohesion and ensure external consistency.

Results

UpSol steps into the future

This collaborative journey saw UpSol internalise a unifying brand identity, focused on human-centred digital transformation. Their vision for enhancing people’s work lives sets them apart as the singular process automation business in New Zealand and provides a strong foundation for future growth.

A unifying tagline

A unique and relatable brand identity

A sales-driving website

"From the very start, they really heard what we wanted”.

"We're in digital transformation and aimed for a more human touch. We’re thrilled with our tagline 'Unleashing Human Potential', and the website was a fantastic outcome. Cheers."

Kristin Harper - Sales Director

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