Tenorz business cards

Tenorz Downunder Brand Identity

The Challenge

TenOrZ downunder is a group of three uniquely Australian singers who hired us to manage their brand development, logo design and printed visual communications.

The Strategy

As an icon Australian group, they were very keen to incorporate an Australian theme within their visual identity to gain extra recognition internationally, and increase their international bookings.

The Solution

The backbone of this brand development was the large amounts of research and strategy behind the brand. As the signers are a Tenors group, and not Australian native style music, particular care had to be taken when selecting imagery. We carefully used a stylised kangaroo and a colour scheme inspired from the Australian dessert to communicate this visually.

Cover of the TenOrZ style guide
Internal pages of the TenOrZ style guide
How we came up with the TenOrZ logo
Banner for TenOrZ
TenOrZ t-shirt